Interactive Design & User Experience

Interactive Design - Websites That Delight

Interactive design transforms static websites into vibrant, captivating experiences. Through thoughtful animations, micro-interactions, and intuitive user guidance, we create websites that not only inform but emotionally engage and motivate action.

What is Interactive Design?

Interactive design encompasses all elements that respond to user actions:

• Micro-interactions: Small animations on hover, click, or scroll
• Parallax Effects: Moving backgrounds for depth
• Smooth Scrolling: Fluid transitions between sections
• Hover Animations: Reactive elements on mouse contact
• Loading Animations: Appealing wait time bridges

Benefits of Interactive Elements

• Attention: Movement draws the eye to important content
• Engagement: Users stay longer on the website
• Feedback: Immediate response to user actions
• Brand Identity: Unique, memorable experiences
• Conversion: Targeted guidance to desired actions

My Interaction Services

UX/UI Conception

Development of user-oriented interfaces with thoughtful information architecture and intuitive navigation.

Animation & Micro-interactions

• CSS Animations: Performant, native browser animations
• JavaScript Interactions: Complex, state-based animations
• SVG Animations: Scalable vector animations
• Scroll-Triggered Animations: Animations while scrolling

Responsive Interactions

Adaptation of all interactive elements for optimal performance on all devices - from desktop to smartphone.

Interaction Technologies

Frontend Frameworks

• CSS3 Transitions & Keyframes: Native browser animations
• JavaScript Libraries: GSAP, Framer Motion, AOS
• WebGL: 3D effects and complex visualizations
• Canvas API: Custom graphic animations

Performance Optimization

• Hardware Acceleration: GPU-optimized animations
• Reduced Motion: Respect for user preferences
• Progressive Enhancement: Functionality even without JavaScript
• Lazy Loading: Load animations only when needed

Application Areas

Landing Pages

Emotional storytelling elements that captivate visitors and lead to conversion.

Portfolio Websites

Creative presentation of work with impressive transitions and galleries.

E-Commerce

Product presentations with 360° views, zoom functions, and interactive configurators.

Corporate Websites

Professional animations that convey competence without being overwhelming.

Design Principles

Purposefulness

Every animation must serve a purpose - whether information, feedback, or guidance.

Performance

All interactions must run smoothly, even on weaker devices.

Accessibility

Consideration of users with motion sensitivity or disabilities.

Subtlety

Less is often more - subtle animations appear more professional than exaggerated effects.

The Development Process

1. UX Research

Understanding users and their needs

2. Wireframing

Structuring content and interaction flows

3. Prototyping

First interactive prototypes to test concepts

4. Design & Animation

Elaboration of visual design and motion sequences

5. Development & Testing

Technical implementation with extensive testing on all devices

Interactive design is the art of combining technology and creativity - for websites that are remembered.

Related Services

• Responsive Design - Animations that work on every device
• Corporate Design - Unified design with interactive elements
• Performance Optimization - Animations without performance issues